To streamline the process for publishing updates on the City of University City’s social media platforms, publications, official website, and/or via Press Release, the Communications Department has implemented a new approval procedure. This ensures that all content aligns with the City’s communication standards and messaging priorities.

Process Overview

1. Submission:
• Department directors or their designees must complete the Social Media, Press Release, and/or Website Update Request Form.
• Submit the completed form to the Communications Manager for initial review and approval.

2. Initial Review:
• The Communications Manager will review the submission for clarity, accuracy, and alignment with the City’s communication guidelines.
• Any necessary edits will be communicated back to the requesting department before proceeding.

3. Final Approval:
• Upon approval from the Communications Manager, the request will be forwarded to the Deputy City Manager for final review.
• In cases requiring further scrutiny or involving high-level policy issues, the Deputy City Manager may escalate the request to the City Manager for final determination.

4. Publishing:
• Once fully approved, the Communications Department will schedule and publish the content accordingly.

Timeline:
• To ensure timely publication, please submit your requests at least three business days in advance of the desired posting date.

Department Name:*

Requested By:*

Contact Person:*

Contact Information (Email):*

Contact Information (Phone Number):*

Type of Update (Select One):*

Social Media Post Website Update Press Release

Weekly Newsletter Article Employee Newsletter Article ALL

Proposed Post/Content Title:*

Content Description:
(Provide exact text or detailed instructions. Attach supporting files, links, or images if applicable.)*

Attach supporting files, links, or images if applicable:

Proposed Publish Date/Time:*

Does this content require City Manager review?

Content published by any department within University City that would require City Manager approval includes:

-High-profile policy announcements affecting city regulations, ordinances, or major initiatives.
-Sensitive or scrutinized topics that require additional oversight from city leadership.
-Major press releases that impact public perception or involve city-wide decisions.
-Official statements on behalf of the city regarding emergencies, legal matters, or critical public affairs.

Such content will go through the Communications Manager and Deputy City Manager before reaching the City Manager for final determination.*

Yes

No

Thank you for your cooperation as we work to enhance the consistency and efficiency of our communications efforts. If you have any questions, please feel free to contact the Communications Department.