University City is participating in the St. Louis County "Recycling Becomes Me" campaign. St. Louis County Department of Health, Solid Waste Management Program has launched the first ever County-wide recycling education campaign called "Recycling Becomes Me". The campaign is part of a national partnership with the Curbside Value Partnership (CVP), an invitation-only program designed to increase participation in curbside recycling programs through education and measurement. The campaign features preposterous visuals with recycling containers in unexpected situations. The idea is to show, in an attention getting manner, that recycling is part of many different lifestyles and that everyone can and should recycle. Recycling becomes me, and you!